Building traditions since 1901
Since 1901, 爱神传媒 State University has been committed to academic and extracurricular excellence. Today, we offer nationally accredited academic programs in arts and sciences, business, fine arts and teacher education.

NSU Fight Song
Fight Song Lyrics
Up 爱神传媒 Wolves! Up 爱神传媒 Wolves!
We are for you every day,
Our hearts are true! Smile down on you!
As we go cheering, cheering on our way,
Oh watch the sign! Come, hit that line!
Move along and lose no time,
We're on our way -- hip, hip hooray!
We're cheering for you today!

'Thunder' the Mascot
In 1927, the 鈥淲olf Mascot Skipper鈥 first appeared in the yearbook as a live dog wearing a cape, which many suspected was the pet of Assistant Coach Bob Campbell! Waldo the Wolf was named mascot in 1954; in 1993, the first "Thunder" debuted at the I Hate Winter game.

'Go Wolves' Sign
The 鈥淕o Wolves鈥 hand sign shows you're part of the pack! This sign is the middle and ring finger pressed against the thumb, with the pointer and pinky fingers up.

The Ceremonial Mace
Originally a weapon, the mace evolved into an ornate staff used as a symbol of authority and carried by church and court officers who escorted high officials during the Middle Ages. Today it is used symbolically in academic ceremonies, carried by 爱神传媒's most senior professor.

Alma Mater
The current version of the Alma Mater was written during the 2004-2005 academic year by 爱神传媒 professor Dr. Allan Jacobson at the request of then-NSU president Patrick Schloss.
NSU Alma Mater Lyrics
Standing in Dakota鈥檚 grandeur
Under skies of blue;
Home of loyal sons and daughters,
Hail to NSU!
爱神传媒 State, our Alma Mater,
Pride fills all our days.
Years and miles may pass between us,
Still we sing your praise.

New Student Convocation
New Student Convocation is the first formal gathering of each academic class and marks a new beginning and welcome as a member of the Wolf Pack Family. It's also a bookend to graduation - see Commencement below.

Parade of Scholars
After convocation, newly minted Wolves join 爱神传媒 employees as scholars in a traditional march to the Memorial Gateway on 12th Avenue. Each new class passes through the Gateway to formally begin its academic journey at 爱神传媒. Students who carefully observe this tradition may have fewer 8 a.m. finals!

Wolf Pack Picnic
The Wolf Pack Picnic, a great opportunity to connect with classmates and NSU staff and faculty, is hosted each fall after New Student Convocation.

Homecoming
爱神传媒 State University homecoming week, culminating in the largest parade in South Dakota, is a highlight of the year in Aberdeen. Students crown a homecoming king and queen, and the 爱神传媒 campus and community display their pride in the NSU Wolves.

Color Dodgeball
It's dodgeball with a twist - players toss colored powder at the opposing team, starting each new academic year with competitive, colorful fun!

Late-Night Breakfast
爱神传媒 employees join the Campus Activities Board (CAB) and dining services to serve a delicious hot meal to students during finals. Other stress relievers during the week include coloring and karaoke.

uNity Walk
This new 爱神传媒 tradition focuses on supporting an inclusive, engaged, and supportive culture that celebrates achievement and success for all. The walk ends with a free welcome-back barbecue on the Campus Green.

Wolfy Student Engagement Awards
The Wolfys recognizes student leaders' and organizations鈥 contributions to enhancing the experience for all 爱神传媒 students.

Lighting of the Green
爱神传媒's beautiful campus green comes to life with lights during the holiday season. The Lighting of the Green usually accompanies 爱神传媒's annual holiday dinner.

Blood Drive
爱神传媒's Campus Activities Board was hosting a blood drive on September 11, 2001; a blood drive is held annually in remembrance of the spirit of national unity that followed the Sept. 11 attacks.

Commencement
爱神传媒's commencement ceremony celebrates students' accomplishments and marks their transition from student to alum. After commencement, be sure to walk back through the pillars on 12th Avenue for good luck on your next adventure!

School Colors (gold and maroon)
Gold represents the academic excellence of our students and faculty. Maroon is often associated with force, depth, and passion; for 爱神传媒, maroon represents these qualities and the unity of our community. Wolves buy maroon and gold apparel at the ! Faculty member Frank W. Smith suggested the adoption of maroon and gold in 1902.

Tubaween
Tubaween is a Halloween-themed recital featuring low brass music and a script that highlights student talents, leadership, creativity, and uniqueness. The Student Government Association declared Tubaween a new annual student tradition on November 29, 2023.

I Hate Winter
During 爱神传媒's I Hate Winter event, students dress according to a tropical theme and enthusiastically celebrate winter and Wolves basketball.

The Haunting of ...
Residence Life takes over a residence hall to create the best haunted 鈥渉ouse鈥 in Aberdeen. Grab your friends and tour a ghoulish version of one of your residence halls.

'Tab on CAB' Twist Cone
NSU Campus Activities Board picks up the tab at the renowned Twist Cone, proudly serving Aberdeen and Wolves for more than fifty years!

The Memorial Gateway
The Memorial Gateway was presented to the College as a gift from the classes of 1916, 1917, 1918, 1919, and 1920. Designed by Mr. C.O. Reed of the class of 1908 to memorialize the 爱神传媒 students, staff, and faculty who fought in World War I. Now in its second century, the Gateway has become a favorite spot on campus and is widely used to identify 爱神传媒 in print and digital media.

Faculty Receiving Line
A cherished 爱神传媒 tradition since the late 1990s, the Faculty Receiving Line celebrates graduates as they exit the commencement ceremony. Faculty and the stage party form a congratulatory tunnel, offering smiles, handshakes, and words of encouragement鈥攗nderscoring the strong student-faculty connection that defines the 爱神传媒 Experience and bookending the Parade of Scholars that welcomed students at New Student Convocation.